Could whiter teeth lead to better relationships and job growth? According to Match.com, teeth are the number one standard by which both men and women judge their potential dating partners, ahead of other dating dealbreakers like bad grammar, hair or clothes. Kelton Research also found that 58% of applicants are more likely to be offered a job and 53% offered a raise if their teeth are whiter. Although the benefits of whiter teeth are more than just cosmetic, many consumers are skeptical of at-home whiteners due to chemicals or sensitivity to ingredients.
Whitening Lightning’s chemical-free ZERO White System is formulated with baking soda and pomegranate extract for a sensitivity-free, whiter smile. Simply dry teeth with the provided wipes and brush on the gel formulation. To activate the formulation, place the provided UV light on teeth for 20 minutes and brush off for a whiter smile. The formulation is so gentle, that it can also be worn overnight.
Whitening Lightning is available via www.whiteninglightning.com – ZERO White System, $115 | ZERO White Teeth Whitening Pen, $29